Episode 24: Using Negotiation to Refurbish a Furniture Store — David Singer

Where did the art of negotiation go? A century ago, any store owner would barter with customers to find the best possible price for either the store owner or the customer (or sometimes both). But here, in 2018, we’ve all but lost the art of the deal in everyday life, living in a world dominated by fixed pricing. Well… Except for one furniture store, whose business model depends on it. This week on The EnTRUEpreneurship Podcast, Wes welcomes David Singer — President and Owner of Warehouse of Fixtures. Warehouse of Fixtures is a store that sells used office furniture, while offering a new (and better) customer experience. David birthed Warehouse of Fixtures by reviving his grandfather’s old store and has built it into a $10M company and 5-time Inc. 5000 award recipient. On the podcast, Singer highlights the art of negotiation and the role it plays (and has played) in his business thus far. David also gives sage advice on dealing with difficult customers and offers wisdom on changing the perception of “success” and “failure” in business.