To make an impact on your patients and reach new ones, you must modify your marketing tactics and pick up new skills. According to Hubspot, companies targeting consumers will prioritize communications on social media first, then email, websites, and blogs. Since social media is constantly transforming and developing, you should concentrate on what you can do on social media and do it well if you want to help differentiate yourself from your competition. Here are a few quick ways you can stand out using social media starting today.