The second largest site on the global web, 60 Million Logged in users every day, YouTube continues to rule the waves in in online video. Daniel and Ciaran share some of the channels recent successes and new features and discuss how you can make use of them boost your online digital marketing campaigns. Under discussion are how YouTube boost Ads that people love, How you can advertise alongside premium content, Online video Consumption patterns, YouTube’s ‘Skip This’ ad button and how it helps ROI, and Jamal Edwards, and his success with SBTV ( although just how successful he has been is still under debate between Ciaran and Daniel)

Check out the Youtube Dashboard for latest viewing trends

http://www.youtube.com/trendsdashboard

Compare your performance with industry norms through Google instream video benchmark analysis

http://www.google.com/adwords/watchthisspace/tools/in-stream-video/