Nicole Serena, founder of PSP Solutions, joins the I See Rich People podcast to reveal how she cracked the code on value-based consulting. From leaving Big Pharma to rebuilding her family's consulting business, Nicole shares her bold philosophy on delivering results, getting paid based on impact, and scaling a boutique agency into a powerhouse. She opens up about imposter syndrome, building a team, launching her Open Loops Journal, and why breathing is one of the most powerful tools in her toolbox. Whether you're a solopreneur or seasoned founder, this episode is a masterclass in high-integrity entrepreneurship.

🔥 Key Topics:

• The "big head, long tail" value-based pricing model

• Transitioning from hourly to outcome-based consulting

• Navigating imposter syndrome and leadership identity

• Journaling and mental clarity using the "Open Loops" process

• Why breathing + mindset work are foundational for success

• Building a business by bulldozing obstacles with empathy

Watch on YouTube: https://youtu.be/M3lVDn-xtpc

I See Rich People: https://ISeeRichPeople.com

Open Loops Book: https://www.blurb.ca/b/12355152-open-loops-30-day-journal-soft-cover

Top Talent Book: https://www.amazon.ca/Top-Talent-Hire-Dream-Intern/dp/1719919682