In this episode, I interview Heather Lounsbury, owner of Live Natural, Live Well in Santa Monica, California and author of Fix Your Mood With Food.

This is another audio interview I did for my book Vegan Ventures: Start and Grow an Ethical Business.

The first few episodes of Vegan Business Talk have been with business owners who have a widget to sell – a product. Heather, though, is a service provider. She’s a Chinese Medicine Practitioner and Acupuncturist.

In this interview Heather talks about:

•    Why giving away lots of free sessions and appearing desperate, particularly when you’re starting out, is a mistake

•    The importance of learning to be a business person, not just a practitioner in your field

•    How she got major celebrities as her clients

•    And much more

Visit Live Natural Live Well for more information.

Check out Heather's book Fix Your Mood with Food at Amazon.

 

 

 

 

 

 

 

 

Brands mentioned in vegan business news roundup:

Vegan Style

Bourgeois Boheme

RESOURCES:

My Online PR Course for Vegan Business Owners & Entrepreneurs: Vegans in the Limelight

My book Vegan Ventures: Start and Grow an Ethical Business

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