This week on The Veterinary Viewfinder, hosts Dr. Ernie Ward and Beckie Mossor, MPA, RVT, examine the U.K. Competition and Markets Authority’s (CMA) 2024 report—a document shaking up global veterinary medicine. The CMA’s findings on pricing, ownership disclosure, and consumer trust have sparked heated debates across the profession.

Ernie and Beckie explain how the CMA found clients often don’t know who owns their vet clinic, leading to confusion about costs and care. They discuss the agency’s recommendations for mandatory transparency, including requiring clinics to clearly display ownership and pricing for services such as cremation or after-hours care.

Beckie highlights the public’s growing frustration with hidden fees and the pressure this places on front-desk staff, while Ernie connects the dots to corporate consolidation trends in the U.S. and Australia, where similar oversight may be on the way. Both hosts agree that transparency shouldn’t be feared—it’s a chance to rebuild client trust and showcase the value of high-quality veterinary care.

This episode challenges veterinary leaders to shift their mindset: transparency isn’t a threat, it’s an opportunity. If you’re a clinic owner, technician, or manager wondering what this report could mean for your practice—or your clients—this is the episode to hear.

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