Virgin Group  - Brand Biography

Virgin's Voyage: Branson's Bold Moves in Cruise, Hotels, and Beyond


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Virgin Group just made major headlines this week with a move that could redefine cruise and hospitality entertainment for years to come. Virgin Voyages officially launched its own production company, playfully named Screw It Lets Do It Productions, a nod to Richard Bransons favorite mantra. Announced in Miami aboard Scarlet Lady, the new company will bring over twenty sea-based original shows and the signature Scarlet Night party to land, starting with Virgin Hotels in Las Vegas and London in 2026 according to Cruise Critic and Travel and Tour World. The debut show Booked has already captivated audiences on the ship and is slated for a land-based premiere next year with more venues to be announced. This marks a bold reversal of industry norms, since cruise lines usually adapt land shows for ships not the other way around. Branson himself appeared in a video on board, calling the move a dream come true, saying he always wanted to bring Virgins unique flavor of joy to more people on dry land. The production company’s base in Orlando includes a new 30,000 square foot studio nearly ready to open for full-scale rehearsals and development.

Meanwhile, in the hotel division, big names are shuffling seats. James Bermingham has stepped down after nearly five years as CEO of Virgin Hotels Collection. Joe Margison, a longtime Virgin executive, has been named interim CEO for the next twelve months according to 4Hoteliers and Virgin Hotels. Under Bermingham, Virgin Hotels launched properties in New Orleans, Edinburgh, New York, and London Shoreditch, and the next stops are set for Miami and Denver in 2026. The search for a permanent CEO is already underway.

Virgin Atlantic is also strengthening its Caribbean ties, rolling out a new interline agreement with InterCaribbean Airways for seamless connections to eleven destinations and increasing services between London and Bengaluru to meet demand as reported by Virgin Atlantic and VSbulletins. Flights to Montego Bay resume this week after hurricane disruptions, though adjustment to schedules will continue into 2026.

Virgin Media O2 remains firmly in the EV spotlight by optimizing network coverage on over forty of Britain’s major roads and motorways as part of a £700 million mobile transformation to help drive the nation’s electric future. According to Virgin Media O2, this boost in connectivity and charging infrastructure is another sign of the group’s commitment to the digital and green economy.

In social media and the press, Branson has again been vocal on global issues, recently sharing his skepticism of the American Ukraine peace plan in his personal blog on Virgin.com. The ever-present Virgin Red is also currently promoting a competition for an all-Virgin escape to Mont Rochelle, Bransons vineyard retreat in South Africa.

All in all, recent moves signal an ambitious strategy to make Virgin synonymous with bold entertainment, innovative travel, and next-gen connectivity, securing its place in the headlines and the future. No significant unverified rumors have surfaced this week despite lively speculation on Virgin’s next entertainment destinations and leadership changes.

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Virgin Group  - Brand BiographyBy Inception Point Ai