Stijn Vriends is the chairman and CEO of Vittoria group. Vittoria is based in Bergamo Italy and is among the top producers of bicycle tires in the world.  In our conversation we talk about how he has helped Vittoria grow and flourish since taking over in 2020. We also discuss his experience in the private equity sector and how, when managed well, private equity can be extremely beneficial for businesses and why it's been so prevalent in cycling in recent years. 

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