In this episode, we dive into the intricate world of political campaign marketing. From crafting compelling messages that resonate with voters to leveraging data analytics for targeted outreach, we explore the strategies that make or break a campaign.

Our guest, a seasoned political consultant, Scott Wilfong shares insights on the importance of branding and how to effectively navigate the challenges of political advertising.

Whether you're a marketer looking to expand into the political arena or simply curious about the mechanics behind successful campaigns, this episode is packed with valuable takeaways.