Despite not knowing much about wine initially, Heini Zacharissen has created the world’s largest wine community with over 60 million users on the Vivino app. 

Alex and Joe ask Heini about how he built his enormous user base, how to sell yourself to investors without traditional expertise, and why creating FOMO can be your strongest tool. 

Heini also shares how disruptive Vivino was to the wine industry, plus valuable insights on the mistakes to avoid when creating an app and where to find reliable feedback.

Follow @heinizach, @Vivino and the team behind The Founders.

Chapter 1: The Founding Story (01:15)

Chapter 2: Advice on building apps, pitch decks and more (16:06)

Chapter 3: Defining Moments (30:15)