This is no BS gaming podcast 2.5 gamers session #89. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Felix Braberg⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lancaric⁠

Youtube: https://youtu.be/8b7-_l_dq5w

Join our slack channel here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-235cralar-rzJNo5gNa~yrYrrun7PDjQ

Agenda:

00:00 Epic intro

01:34 ZZZ Nobody cares...

03:35 Block Jam 3D intro

03:51 What is Party UP studio?

06:06 Happy 10th Birthday Voodoo!

08:25 Only 25% of Voodoo revenue is hypercasual

09:31 Rising phoenix

11:12 Block Jam 3D game design review

15:20 DDA in Match3 games

19:32 Welcome to the UA world, Jakub!

20:43 Voodoo hybrid casual theme

25:22 Jakub going back in time

26:07 Builds comparisons

27:53 Market testing?

29:29 Bus Jam vs Block Jam

31:15 New survivor games in Voodoo portfolio

33:20 Ad monetisation review

36:04 Immunity for a while

40:00 Ad revenue calculation

41:42 Fake leaderboard

42:38 Block Jam 3D numbers

44:30 Market testing

45:18 Have a good day, bye!

45:47 Everything is connected

49:00 UA in market testing & UA channel mix

51:54 Only Applovin only on UA!

52:10 Creative showcase

59:14 Jakub is positively surprised

1:00:29 Doom & gloom

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Matej Lancaric

User Acquisition & Creatives consultant

⁠https://lancaric.me/⁠

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com/⁠

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar/⁠

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Latest article - ⁠https://open.substack.com/pub/lancaric/p/hybrid-casual-ua-playbook-real-data?r=7qqaf&utm_campaign=post&utm_medium=web⁠

Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai