07.19.2021 - By Kate the Socialite
I can't believe how much time I used to spend marketing my business. Before I ran a marketing agency, I ran a copywriting business. A failing one. Looking back, all that wasted time and money was a rite of passage. I didn't know what I didn't know, but now that I know it, I'm sharing it with all of you. I'm that weird marketer who tells you to spend LESS time on your marketing, not more. If you are struggling with marketing overwhelm or flat-out marketing discouragement, you need to hear what I'm about to say today. You might be doing a lot of marketing tasks that you simply don't need to do. And you might be outsourcing tasks that don't even need to be done — by you or by anyone else.