Are you still chasing the same overworked real estate agents for referrals while your competitors dominate the market? In this episode of the Local Marketing Lab, Adam Smith, President of Colorado Real Estate Finance Group and mortgage coach, reveals unconventional strategies to build your mortgage referral network for lead gen. He breaks down why 90% of mortgage professionals failed during recent market shifts and shares the hidden referral sources that can transform your business.

Topics discussed in this episode:

1️⃣ Use AI for client avatar creation and content generation

2️⃣ Why volunteer work and community involvement drive business growth

3️⃣ Creative referral partner strategies beyond traditional sources

4️⃣ The importance of running with your “tribes” and shared interests

5️⃣ Why transparency and authenticity matter more than perfect marketing

Resources

• Connect with Adam Smith on LinkedIn.
• Learn more about Colorado Real Estate Finance Group.
• Check out Adam’s website justthetipscoaching.com to access his book, podcast, and daily tips.

Other shout-outs

• Check out The Art of Getting Shit Done by Chad Prio.
• The Purple Cow by Seth Godin.