In this conversation, Janice Sullivan discusses the importance of setting and achieving business goals, particularly through the SMART framework. She emphasizes the need for measurable, achievable, relevant, and time-bound goals and shares her experiences using AI tools and Asana to streamline the goal-setting process. Janice also introduces her CCBiz method, which focuses on understanding one's business vision and client needs. Throughout the discussion, she provides practical examples and encourages listeners to take actionable steps toward their goals while addressing common concerns about stock photography and client relationships.