Branding is at the heart of any organization’s identity, product, and mission. It's the narrative you weave throughout your scale journey. That’s why brand relevance isn't a nice-to-have — it's a need to have. This special episode of Masters of Scale shares key branding lessons from Nike, Disney, the U.S. Olympic and Paralympic Committee, and more. Applying these insights can amplify your momentum, whether your brand is just starting out or firmly established. By refreshing your brand in dynamic ways, you'll make it relevant and keep it relevant.  

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5 ways to keep your brand relevant

On Masters of Scale, iconic business leaders share lessons and strategies that have helped them grow the world's most fascinating companies. Founders, CEOs, and dynamic innovators join candid conversations about their triumphs and challenges with a set of luminary hosts, including founding host Reid Hoffman (LinkedIn co-founder and Greylock partner). From navigating early prototypes to expanding brands globally, Masters of Scale provides priceless insights to help anyone grow their dream enterprise.

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Maëlle Gavet is the CEO of Techstars, a pre-seed investor focused on early-stage entrepreneurs. It boasts a market cap of $111.6 billion, and supports founders in programs that span from Tokyo to Lagos to Alabama. Maëlle champions hard work, gratitude, and a questioning nature, qualities her grandfather imparted while she was growing up in France. She has carried her curiosity through a wide-ranging international career, in start-ups and scaled corporations. We hear lessons drawn from her vast experience, including the transformation of Ozon — the "Amazon of Russia" — in the early 2010s, to leadership roles in global travel and real estate. And we get a sample of the advice she often shares with Techstars’ founders, about how to balance their values and the needs of their company, always with an optimism about entrepreneurship as a force for good.

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Preserve start-up spirit at scale: Techstars’ Maëlle Gavet

The streaming wars have reached a new inflection, as Netflix and Disney+ jostle for position, and in the process disrupt post-strike Hollywood. Paramount+ invested heavily in blockbuster veteran Alex Kurtzman to turn Star Trek into a distinguishing franchise. Now Kurtzman talks with Rapid Response host Bob Safian about the future of streaming, the end of TV’s golden age, and how courting Trekkies offers lessons for all customer engagement. Plus, Kurtzman shares behind the scenes stories of Star Trek’s past, present and future.

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How Star Trek prospers against Netflix and Disney+, w/Executive Producer Alex Kurtzman

Generative AI is advancing at a breakneck pace, prompting questions on risk and opportunity, from content creation to personal data management. In a special live recording, we delve into the ways AI can augment human work and spur innovation, instead of simply using AI to cut costs or replace jobs. Host Jeff Berman joined a seasoned AI researcher, Intel's Lama Nachman, and a young start-up founder, Scale AI's Alexandr Wang, on stage at the Intel Vision event in April 2024. They explore topics like AI’s disruption of creative industries, mitigating its biggest risks (like deepfakes), and why human critical thinking will be even more vital as AI technology spreads.

Read a transcript of this episode: https://mastersofscale.com

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How AI adds to human potential: (LIVE) with Scale AI’s Alex Wang and Intel’s Lama Nachman

Is the state of the U.S. economy good or bad right now? Stock markets have soared, but consumers remain wary. Are CEOs and investors deluding themselves? Or do Main Street Americans expect too much? Suzanne Clark, CEO of the US Chamber of Commerce, has uncommon insight into this perplexing dichotomy. She talks with Rapid Response host Bob Safian about what she’s hearing from businesses in the U.S. and abroad. Plus, she shares details from her recent high-profile visit to China. Also: why bringing your full self to work may not be a good idea, and how optimism drives economic growth and progress.  

Read a transcript of this episode: https://mastersofscale.com

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How optimism fuels the economy, w/U.S. Chamber of Commerce CEO Suzanne Clark

John Mackey, co-founder and former CEO of Whole Foods Market, started in the grocery business as a Texas undergraduate seeking the keys to a happy life. The self-described “hippie” opened one natural foods store in Austin and scaled beyond imagination from there. In his 44 years as CEO, Whole Foods grew to more than 500 locations and to a $13.7 billion valuation. Mackey shares how tapping into passion and purpose can align an entrepreneur with larger waves of change. Even as traditional grocery chains cut costs and streamlined, Whole Foods focused on the in-store experience, and carefully selected locations for successful growth. Mackey shares lessons in being put to the test around politics and activist investors, and his belief in creating value for all stakeholders. Hear how and why he sold Whole Foods to Amazon, and how tapping into purpose led to a new venture, the health and wellness brand Love.Life.

Read a transcript of this episode: https://mastersofscale.com

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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

5 ways to keep your brand relevant

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