BYOB is up and rolling again. It has been way too long since my last podcast but things have really been hectic around the shop. I have promised myself to do better, actually, a great deal better than the past record of podcasts. This podcast is a core function of my entire marketing plan for Ken Miller Consulting.

Speaking of core functions the very core of BYOB is debunking the premise “just build it they’ll come”. No one is more guilty of loving that idea than yours truly. No one has been more disappointed than yours truly with that premise either.

To jump right into today subject here’s an excerpt from one of my favorite books and authors.

Indeed.... that's a fallacy that many business professionals continue to fall prey to...the core message of Michael Gerber's excellent book, The E-Myth Re-Visited. Just because you're good a something, just because you hang out a shingle or create a website doesn't by itself earn you the rewards you think you deserve. One must always be marketing... which, for me, means one must always be creating, nurturing and sustaining relationships...in the real world and in the virtual world... because relationships are the real fuel of business.

Couldn’t have said it better myself!  Fact of the matter is I didn’t and Michael Gerber’s book is certainly one that should every small business practitioner should have on their shelf.

The question to ask, to thrive or barely survive?

What got you here, will not get you there and this is more true today than ever. Our business climate arrived today on steroids. Before corona it was changing rapidly but today it has been turned upside down in an instant and business will have to adapt and adopt. Or simple go away.