Episode Preview:

I used to think web content writing was just about hitting deadlines and sounding smart about topics I barely understood—ploughs, offshore banking, ancient Egypt, whatever the client needed. But over time, I realized I was playing a bigger game: passing information along in a broken chain, like a never-ending round of telephone. And now, with AI in the mix, the distortion is accelerating. In this episode, I talk about my early days in digital marketing, how content gets diluted over time, and why the rise of generative AI might be making it all worse. It's a messy story of hustle, search engines, purple-lipped Dwayne Johnsons, and the terrifying potential of model collapse.