Here's what you'll learn:

How we project our journey onto our audience (and why this kills conversion).

The Observation Framework for seeing them clearly.

Their actual emotional language vs. yours.

What they really fear vs. what you feared.

Your implementation this week:

Emotional Language Collection (screenshot their exact phrases).

Their Story Creation (write their journey, not yours).

Their Truth Test (share it and watch them feel seen).

Post in community: Content written in their words, not yours.

Action: Schedule your Brand Voice Intensive.

After listening, jump into the group and share your biggest 'aha!' moment.

👉 The Messaging Lab Group.