Of Record | The latest in digital marketing & advertising

Weekly Digital Marketing Update 4/05 | Facebook's Campaign Budget Optimization, Most Loved Brands in America, Gen Z and CPG Brands


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Digital Ad Market Update: 3/28 - 4/04 2019

Co-hosts Joe and Matt provide YOU, YES YOU, with the digital market update in 33 minutes!

Top 3:

Facebook announced at the beginning of March that they were moving towards campaign budget optimization. This may sound techy, so we took a little extra time for explanation!

Morning Consult releases their Most Loved Brands in America 2019 and it is an amazing read (link below).

And tagging off of the Morning Consult research, Matt and Joe breakdown the Gen Z relationship to major CPG brands!

Articles mentioned:

Facebook Campaign Budget Optimization: http://bit.ly/2U0LR5T
Most Loved Brands: http://bit.ly/2UBHfao
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Of Record | The latest in digital marketing & advertisingBy Of Record

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