In this trailer, Alex Lopes, CEO and Founder of Sharebird, interviews the host, Mary Sheehan, Head of PMM at Adobe. You'll hear first hand from Mary why she started this podcast and how it will be a great new resource for women either curious about the Product Marketing career or currently working in the profession. Topics range from how to find a mentor, job searching while pregnant, building community, networking, and tactical advice and takeaways from some of the top female PMM leaders. This series is brought to you by Klue.

Welcome to Women in Product Marketing

We explore the world of Product Marketing through the lens of the women who run it at some of the fastest growing technology companies in the world. Each week we sit down with Product Marketing leaders to hear their journey, lessons learned, trade secrets, and more. Hosted by Mary Sheehan, a Product Marketing leader at Adobe. Mary is passionate about instilling confidence in women who are either thinking about pursuing a career in Product Marketing or are simply looking for tangible frameworks and takeaways in their current role. Mary knows first hand and acknowledges that as a woman in leadership, it can get lonely at the top. This show will help you navigate your career and unlock your full potential in a male dominated space. Women in Product Marketing is proudly brought to you by Sharebird, the site where leading product marketing execs answer questions and share best practices.

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Questions covered in this episode:   0:42 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone?  6:42 How does it look like being the CEO and founder of a consulting business? 16:05 Can you please tell us more about your article ‘primer on positioning’ and your book ‘Obviously Awesome’? 25:44 Can you talk a little bit about how that influenced your second book on the sales pitch, which is more about, you know, bringing this to life in the sales pitch? 34:18: What role should AI play in product marketing? 38:05 what do you wish you knew maybe at the beginning of your career that you wish you knew now? 
 Looking to connect? You can find April here on LinkedIn.

Author of Obviously Awesome and Sales Pitch, April Dunford on Product Positioning

Questions covered in this episode:   1:26  Opening Question (Can you share a time when you failed at something and learned?) 5:16  What is your role like and what Nextdooris all about? 11:20 What is tactically that source of truth as you get data from various sources and how do you connect it all with the inputs that you're getting? 13:35 What is the way that you bring voice of customer to life at the organizations that you work for? 16:21: What kind of impact does having a strong woman leader as CEO have on the company as a whole, in your opinion? 20:51: What are good OKRs for product marketing? 24:50 How do you make the jump from a senior manager level to the director level? 29:40 What are some innovative launch activities you've done that were successful? 34:09 Rapid Fire 
 Want more insights from Brianne? Check out her Sharebird Profile. Looking to connect? You can find Brianne here on LinkedIn.

Nextdoor Head of SMB Marketing, Brianne Shally on Influencing the Product Roadmap and Consumer Product Marketing

Questions covered in this episode:   2:01  Opening Question (Can you share a time when you failed at something and learned?) 5:58 What is your role like as a VP of Product Marketing at New Relic? 7:44 Can you tell us a little bit about what's core to differentiated positioning for you and what your process is like? 12:18 Can you share a little bit more about how you build high performing teams? 16:46: How do you hire great PMM talent? 20:51: What tools should product marketing use to relay customer feedback to product? 24:53  Rapid Fire 
 Want more insights from Pallavi? Check out her Sharebird Profile. Looking to connect? You can find Pallavi here on LinkedIn.

New Relic Vice President of Product Marketing, Pallavi Vanacharla on Building High Performing Teams

Questions covered in this episode:

1:52  Opening Question (Can you share a time when you failed at something and learned?) 6:02 What is your role like as a Senior Director of Product Marketing at Wiz? 13:05 Can you share your experience as a online poker player? 16:43 Do you have anything to share about what you've learned about your first year as a working mom? 21:07: Do you have a messaging template that you like to use? 24:03 How do you, and at what stages do you test your messaging? 26:50 How do you showcase or describe interviewers your work in messaging? 28:16  Rapid Fire 
 Want more insights from Jiong? Check out her Sharebird Profile. Looking to connect? You can find Jiong here on LinkedIn.

Wiz Senior Director of Product Marketing, Jiong Liu on Messaging

Questions covered in this episode:   2:02  Opening Question (Can you share a time when you failed at something and learned?) 5:02 What is your role like as a VP, Global Head of Product and Customer Marketing at Eventbrite? 10:42 Could you maybe share a little bit about how you go from conception to launch of a product? 17:51 How would you say that for a new product for which you are trying to establish product market fit dippers then adding new features to a new product? 20:30 Do you see that customer insights is the same within the new product or the feature enhancement? 25:38 What does your product marketing team org structure look like?  29:07 How do you make a 30, 60, 90 day plan to be the most effective with product marketing? 34:52 How do you distinguish different launch tiers? 40:32  Rapid Fire 
 Want more insights from Jameelah? Check out her Sharebird Profile. Looking to connect? You can find Jameelah here on LinkedIn.

Welcome to Women in Product Marketing

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