Episode #49 - What are Facebook lead ads and how can you use them

Facebook lead ads which are listed in the campaign objectives as ‘lead generation’ have been out for a couple of years. These ads are designed to capture leads quickly and easily without leaving the Facebook platform. On this episode, I talk about how to set up the lead ads including creating the form as well as what placements can be used.  Facebook lead ads are good for some businesses but not others and once you listen to this episode you’ll be able to see if they might work for your next campaign. Just remember with Facebook lead ads you’ll need a way to get the email addresses you collect from Facebook to your email service provider. With some providers, they integrate directly but with others, you may have to use http://www.zapier.com to have them ‘zapped’ to your email service. Once you get it all ready to go it really is a breeze and could be a great way to build your email list. If you need help or have questions regarding Facebook ads then join my closed group: https://www.facebook.com/groups/thefunnelstrategist/