What Are Your Customers' Problems? » REI In Your Car » 1159

I’ve been thinking about a lot as we head into this next recession, and I think it’s going to get worse before it gets better. So what are you going to do to prepare for it? This question applies to anyone in any business, not just real estate investors. Any business should understand what their customers' problems are and they need to keep up with them because they’re constantly evolving. In any sector, the company that figures out the best solutions to those problems wins. Finding out what your customers' problems are can be challenging, but there are several ways to do it. You can survey them, talk to them, and pay attention to what’s going on in the news. In real estate, your customers will be either sellers or buyers and each have their own unique set of concerns. Whether it’s the banks tightening lending restrictions or issues with refinancing, coming up with creative solutions for these problems will set you apart from the competition. As always, if you’re not involved in a coaching program or a mastermind, now is a great time to get into one to get the support you need to thrive. What’s Inside: —Why it’s important to know your customers’ problems. —Common problems buyers and sellers are facing. —Why it’s important to get involved in coaching programs and masterminds.