Christopher Melotti from Melotti Media was interviewed by Louise Booth from Hudson Digital where they discussed the importance of branding and the elements that each business should use in order to maximise the connection with customers.   In this interview, Louise specifically asked Chris about how copywriting contributes to a brand.   So, listen to this podcast special episode to learn how copywriting solidifies a brand and achieves a business' goals.   If you're not sure what a marketing copywriter does, visit melottimedia.com.au/how-copywriting-works/ where we answer how what we do works for you and your business.