Avner Baruch is an expert in the sales enablement space, and recently started his own consulting business titled as “Project Moneyball” where he offers his unique and non-traditional sales methodology and approach to sales leaders and trainers.

In this conversation with The Collaborator we dove into Project Moneyball, how it all started and what inspired Avner to think out of the box and re-engineer an enablement system.

Amongst other things, Avner explored how he is using data, playbooks, conversational intelligence, and more to identify the appropriate behaviors that lead to sales success.

Give a listen and remain curious.

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