Marcelo Ferrarini is a Brazilian in London working for The Lego Group as Senior Manager, Global Insights. 
Recently, he published an article on LinkedIn that later made its way to WARC. And, now, you can hear it from his mouth right here.
In this episode, Marcelo takes us through what he's learned from the marketing sciences and how what he's learned has changed how he goes about marketing. 
You can find Marcelo here: https://twitter.com/immarcelinho
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What I Wish I Knew About Brand Strategy Ten Years Ago - Marcelo Ferrarini, The Lego Group

How do you get good at strategy? Whether you’re into brand strategy, advertising strategy, digital strategy, social media strategy, or you just love doing strategy but you get frustrated at how people use the word, Sweathead will help you delve into the practices and minds of some of the world’s most wonderful strategists. We're in our sixth year and have surpassed 1,500,000 listens! Hit SUBSCRIBE, tell your friends, and leave a kind rating. Real-time action is @markpollard and @sweathead.

You can find strategy classes and "Strategy Is Your Words" here: http://www.sweathead.com.

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Dr Anastasia Karklina Gabriel has just published her first book "Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy". 
Having earned a PhD, Anastasia has consulted for many agencies and now works in Reddit's Global Insights team.
In this chat, we discuss a few of the key concepts in the book as well as the experience of writing it. 
You can find Anastasia here: https://www.linkedin.com/in/anastasiakgabriel/
And her book here:
https://www.amazon.com/Cultural-Intelligence-Marketers-Inclusive-Marketing/dp/1398614033
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Find out about our upcoming masterclasses at http://www.sweathead.com 


You can find Mark here: http://www.instagram.com/markpollard

Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy - Dr Anastasia Karklina Gabriel

Rob Estreitinho and I have just dropped a deck for you. It's called "Stop Collaborating And Listen".
In it, we discuss why workshops are being forced on everyone right now, how this isn't always a good thing, and what to do about it.
You can find the deck here:
http://bit.ly/stopcollaboratingandlisten

Stop Collaborating And Listen - Why Do Workshops Defeat Us? - Rob Estreitinho, Salmon Theory

You can find out about our upcoming masterclasses at http://www.sweathead.com


Mark is here:
http://www.instagram.com/markpollard

Top Ten Strategist Traits - Live From Hell's Kitchen

Alexandre Kazuo Kubo and Lucas Ribeiro are Associate Creative Directors at McCann New York. Recently, they published a guide on having and expressing award-winning advertising ideas.
It's relatively rare for employed big-agency creatives to publish like this so I took the opportunity to get them to talk us through their free guide while forcing them to indulge me in my love of Brazil and Brazil funk.


Their guide is here:
https://docs.google.com/presentation/d/1Vv4yXzNDyDnoaAdDKTh_2W99OrzNZRy_Y_j1feoanx8/edit?pli=1#slide=id.g2ad8616ace2_0_96


Lucas is here:
https://www.linkedin.com/in/lucasantunesribeiro/


Kazuo is here: 
https://www.linkedin.com/in/alexandre-kazuo-kubo-33189177


Mark is here:
http://www.instagram.com/markpollard

How To Have Award-Winning Ideas - Alexandre Kazuo Kubo, Lucas Ribeiro

Camilla Petty recently released a workshop guide from 15 years of experience in advertising. I've run hundreds of these things and have thoughts. So we got together to discuss what makes a workshop work as well as the things that don't.


You can get 25% off Camilla's guide using the code SWEATY at checkout: https://oddkid.co/store/brandstrategyworkshopguide


You can find Camilla here: https://www.linkedin.com/in/camillagrey/


You can find Mark here:
http://www.instagram.com/markpollard

What I Wish I Knew About Brand Strategy Ten Years Ago - Marcelo Ferrarini, The Lego Group

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