The Kickback With Keri

What If Your Recipe Could Change the Industry? How Bell’s Reines Gourmet Cookies Broke Into Retail


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What if your family recipe could shake up the retail industry? That’s exactly what happened when the founders of Bell’s Reines turned their food blog into a cookie brand that’s now making waves in stores. But behind every perfectly baked batch is a deeper story, one of legacy, grief, sisterhood, and the grind of building something from nothing.

In this episode, you’ll hear how two Black women entrepreneurs went from baking at home to navigating gatekeepers, pitching to buyers, and learning how to scale a product-based business without losing the soul of their story. This is about more than cookies — it’s about reclaiming space, honoring family, and building generational wealth one small win at a time.

If you've ever had a dream you weren't sure the industry would make room for, this conversation will move you and make you believe again.

Press play to learn:

  • How they turned pain into purpose (and profit)
  • What it really takes to break into retail
  • The emotional labor of building a legacy brand
  • How storytelling became their secret ingredient

Support Bell’s Reines and indulge in their delicious, family-inspired creations:
Website → bellsreines.com
Blog → dulcetscintilla.com
YouTube → Dulcet Scintilla
IG → @bellsreines


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The Kickback With KeriBy Keri Henderson