A content audit is a process of systematically analyzing and assessing all the content on your website. The final objective is to reveal strengths and weaknesses in your content strategy and content development workflow, and adapt your content plan to your current marketing goals.

Ellen, Elli and John tackle the 'what', 'why' and 'who' parts of a content audit in this two part episode.

Elli lets us know what's Grinding her Gears this week.

Recorded virtually in the Shout It Out Design online studio.