19. What is Merchandising?

02.05.2019 - By PIMtalk® - The product marketing podcast

Download our free app to listen on your phone

In this episode, we define the term 'merchandising' and the similarities between merchandising in a physical store and on an e-commerce website. We are joined by inRiver CMO, Steve Gershik, as well as visual merchandiser Pearl Ferniss from Brothers&Sisters;, who is just transitioning from in-store to on-site. At the inRiver Fashion User Forum in Stockholm, we also got the chance to sit down with Pierre-Emmanuel Placette from Cartier.

 

We’re always looking for new guests and topics! If you would like to recommend a featured guest or topic on the PIMtalk podcast, don’t hesitate to email us at [email protected]

Want to know more about PIM? Download this free Whitepaper!

More episodes from PIMtalk® - The product marketing podcast