19. What is Merchandising?
02.05.2019 - By PIMtalk® - The product marketing podcast
In this episode, we define the term 'merchandising' and the similarities between merchandising in a physical store and on an e-commerce website. We are joined by inRiver CMO, Steve Gershik, as well as visual merchandiser Pearl Ferniss from Brothers&Sisters;, who is just transitioning from in-store to on-site. At the inRiver Fashion User Forum in Stockholm, we also got the chance to sit down with Pierre-Emmanuel Placette from Cartier.
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