The business needs to see if marketing costs are being recouped by its contribution to revenue.

What is the ROI of Marketing?

A weekly show produced by CallSource and hosted by Kevin Dieny for business leaders who want to prove their efforts and grow their business. Every discussion-based episode is focused on an impactful marketing and sales topic with perspectives from a variety of industries, subject matter experts, and guests. Asking the questions is the host, Kevin Dieny, a digital marketer by day, and analyst/detective by night. Take the pain and frustration out of attribution with clear-cut steps that you can take to prove the growth of your business has come from you.

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What is the ROI of Marketing?

What is the ROI of Marketing?