Employer branding is the marketing side of talent acquisition. It is about positioning and presenting jobs and employers as attractive one. Still, there are some relevant strategic options regarding how to see and manage employer branding.

All slides of the entire series can be downloaded here: https://armintrost.de/en/professor/digital/human-resources-strategies/

#09 What is your Employer Branding Strategy?

This podcast provides a comprehensive overview on the strategic side of human resources management (HRM). You learn on a stepwise basis how to build a strong human resources strategy for a given company. This podcast is for those, who share a deeper and advanced interest in HRM: students, professionals and executives.

All slides related to this podcast can be downloaded here for free: https://armintrost.de/en/professor/digital/human-resources-strategies/

Armin Trost is a recognized professor on human resources management. He teaches at the Furtwangen University (Germany). Moreover he is known for various books in HRM. Dr Trost is an engaged speaker and a trusted advisor in the field of strategic HRM, leadership and organization.

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Losing a valuable employee could just be a pity or even a tragedy. The problem seems to be clear. However, the way how companies deal with this topic really differs. Some do everything to protect themselves from missing loyalty. Some deal with voluntary turnover in an open way and mainly see a chance in it.

You'll find all slides here: https://armintrost.de/en/professor/digital/human-resources-strategies/

#37 Employee Retention. One Problem, multiple Views

Employee survey are among the most commonly used approaches in HR. The classic idea is to ask everyone everything so that all people work on almost anything. This episode proposes an alternative view, that is more focused on what really matters for selected stakeholders.

You'll find all slides here: https://armintrost.de/en/professor/digital/human-resources-strategies/

#36 Strategies to get Employee Surveys straight

There are a lot of measures known about how to shape flexible working arrangements. However, the most important question is, who decides upon those measures. By any mean, there must be a match between structural conditions and cultural beliefs.

You'll find all slides here: https://armintrost.de/en/professor/digital/human-resources-strategies/

#35 What makes flexible working conditions really flexible?

Most company strive for being attractive employers. However, there is much confusion about what this actually could mean. What seems simple and nice might turn out as a concept of multiple dilemmas.

You'll find all slides here: https://armintrost.de/en/professor/digital/human-resources-strategies/

#34 What it really means being an attractive Employer

Even in teams there might be high performers. Treating high performers differently might be a mistake. Not doing so might be a mistake too. You might either kill collaboration or you lose or not attract high performers. There is no perfect solution.

You'll find all slides here: https://armintrost.de/en/professor/digital/human-resources-strategies/

#09 What is your Employer Branding Strategy?

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