This episode breaks down one of the most surprising and useful strategic stories in business: how LEGO went from near-collapse to global dominance — and why the same principles that saved a multibillion-dollar giant are exactly what small Israeli tech companies need to grow globally.

We explore:

Why strategic clarity scales down better than it scales up

How small teams can use LEGO’s turnaround as a practical playbook

The power of purpose (“We build builders”)

Simplification as a growth engine

Choosing a beachhead market

Building a moat as a small team

Fixing bottlenecks instead of symptoms

Why consistency and messaging matter more than features

How constraints can become strategic superpowers

This episode is designed for founders, CEOs, and business development leaders in Israel who are trying to succeed globally with lean teams, limited budgets, and a need for absolute focus.