210: What Metrics To Look At When Testing Ad Copy In Google Ads

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Show Notes:

Clickthrough rate, conversion rate, or some other metric? The question is, what metric should you use to guide your ad optimization decisions in a Google Ads campaigns? On today’s show Chris and Jason get to the bottom of this question and talk about how they optimize ads in Google Ads. Thanks for listening and enjoy!

Test and optimize creative messages - https://support.google.com/google-ads/answer/6167129

The Best Ads Testing Metrics for Lead Generation Campaigns - https://bgtheory.com/blog/the-best-ads-testing-metrics-for-lead-generation-campaigns/

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