The Law Firm Marketing Minute

What REALLY Matters to ChatGPT


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🤖 Not all websites are treated equally by ChatGPT. Danny and Dylan break down the trust signals that determine which sources get prioritized — from government sites and backlinks to content freshness and formatting. If you’ve ever wondered why some legal information shows up in ChatGPT and others don’t, this episode reveals the behind-the-scenes factors every lawyer should know.

📌 Key Takeaways

  • Government and judicial websites are prioritized as top sources in the legal space.
  • Backlinks, authority, and recent content increase a page’s credibility with ChatGPT.
  • Blog structure and article formatting play a surprising role in how content is ranked.

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The Law Firm Marketing MinuteBy Spotlight Marketing + Branding

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