The creator economy has unleashed a new generation of creators who seek to become niche experts.

While having niche expertise in an industry can be helpful to your business if you want to market in that industry, does hiring a niche expert to help with your marketing make sense?

On the other hand, what is the holistic marketing concept, and how does working with a holistic marketing expert differ from working with a niche expert?

These are the questions I will answer based on my own experience in helping companies and transitioning from one to the other - you'll find out all about it by listening to the end!

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