The Powerful Content Podcast

What to do if you're attracting the wrong people

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Do you feel like you’re attracting the wrong people into your world? 

In this episode of The Powerful Content Podcast, Mel Daniels opens up about one of the biggest struggles every entrepreneur faces — attracting the right ideal clients into their world. Instead of getting stuck in quick fixes or surface-level strategies, Mel shares her Holistic Content Marketing Method that brings your heart, mind, and soul into alignment with your content. 

She walks through what it really looks like to create content that not only works strategically, but also feels good and sustainable. From clarifying your message, to creating lead magnets that actually matter, to showing up with consistency and authenticity, Mel makes it feel doable. 

For those ready to go deeper, Mel invites them to explore her signature program, The Content Accelerator, where this work comes to life. 

Key Takeaways: 

  • Aligning your heart ensures your content truly reflects your values, strengths, and the transformation you offer. 
    • Aligning your mind helps you strategically plan and nurture content that attracts and converts your ideal clients. 
      • Aligning your soul keeps your content sustainable, authentic, and enjoyable to create. 
        • Small adjustments in message, lead magnets, or content systems can dramatically shift the type of clients you attract. 

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          Episode Breakdown: 

          00:00 Introduction: Why you’re attracting the wrong people 

          00:55 Welcome to The Powerful Content Podcast 

          01:55 Acknowledgement of Country 

          02:12 Ideal clients and conversion issues 

          03:09 The Holistic Content Marketing Method: Heart, Mind, and Soul 

          04:42 Heart: Aligning your content with your true self 

          10:15 Mind: Strategic content marketing 

          15:30 Soul: Sustainable and authentic content creation 

          17:26 Reflection and next steps 

          18:33 Conclusion and ways to work with mel 

           

           

          Links mentioned in this podcast 

          • The Content Accelerator 
          • Join my email list via the Un-boring Ideal Client Avatar Workbook 

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            If you enjoyed listening to this episode, then you’ll also love: 

            • Episode 118 – How Minimum Viable Content saved my sanity (and my business) 
            • Episode 179 - Attracting Your Ideal audience with content that speaks to them 

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              Loved the episode? Leave a review! 

               

              Ready to work with me? 

              • Buy my book The Power of Content 
                • Join my membership The Content Effect 
                  • Work with me 1:1 with The Content Accelerator 
                    • Join my free Facebook Group The Content Project 

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                      For more conversations on powerful content, connect with me here: 

                      Instagram | Facebook | LinkedIn | Website 

                       

                      I use and recommend Podbean and Descript to edit my podcast.  

                      There are affiliate links in these show notes. I will receive a small compensation if you use these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you. 

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                      The Powerful Content PodcastBy Mel Daniels