Breaking Down Your Business | Small Business | Business Owners | Entrepreneurship | Leadership

What to do once you get a press placement

10.22.2019 - By Jill Salzman and Brad FarrisPlay

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What’s In This Episode: You've gotten results from your press outreach! Now what? "Showing people that some media outlet covered you gives them perceived validation." - Jill Most people will do a happy dance (sometimes for two hours) and then post on their socials allll about it. But, Jill says, you could be doing so much more. Any time you get a press hit, you should be promoting it anywhere and everywhere - and there are creative ways to get around the promotion being entirely self-serving. Getting press is a little tedious, but the payoff is well worth it. You can also take that link and then send out new pitches to the outlets who may have skipped you before, with the new link weaved in. Feel free to add those news sites' logos to your website too, which furthers your credibility Want more press hit follow up tips? Sponsor: If you’re a manager or business owner, chances are you juggle many HR tasks and are trying to keep up with the ever-changing employment laws. HR 101 from ComplyRight is a free online training program that will give you a solid understanding of employment law so you can handle typical workplace issues like a pro. The six courses include General Legal Obligation for Employers, Recruiting and Hiring, Classifying Workers Correctly, Managing Your Employees, Preventing Workplace Harassment and Discipline and Termination. Explore ComplyRight’s free courses at www.complyright.com/courses.

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