Petia Abdur-Razzaaq, a marketing expert who transitioned from pharmacy to branding, blends scientific precision with creative storytelling to offer strategies for building standout brands. Emphasizing authenticity, consistency, and engagement, she shares actionable advice on crafting memorable first impressions, thoughtful networking, and leveraging modern tools. Petia empowers small businesses to define their value, refine messaging, and connect with ideal customers. Drawing on examples like Zappos, she shows how challenges can foster loyalty and growth. Her insights highlight the importance of focusing on a niche, using platforms like Pinterest and email marketing, and consistently engaging with customers.

Key Takeaways:

• First Impressions Matter: Build strong relationships with a memorable introduction.
• Define Your Value: Clearly communicate what sets your brand apart.
• Specialize to Stand Out: Focus on a niche to differentiate in a crowded market.

Our Guest, Petia Abdur-Razzaaq, is a branding strategist passionate about helping small businesses thrive with her company, The Stylista Group. With a background in pharmacy and a talent for storytelling, she bridges traditional branding principles with modern tools to drive success. She helps entrepreneurs define their value, connect with their audience, and build impactful brands.

Host Emily Blumenthal is a handbag industry expert, author of Handbag Designer 101, and founder of The Handbag Awards. Known as the “Handbag Fairy Godmother,” Emily also teaches entrepreneurship at the Fashion Institute of Technology. She is dedicated to celebrating creativity, craftsmanship, and the art of building iconic handbag brands.

Find Handbag Designer 101 Merch, HBD101 Masterclass, one-on-one sessions, and opportunities to book Emily Blumenthal as a speaker at emilyblumenthal.com. 

Buy Emily’s Books: “Handbag Designer 101” & “Savvy Suzanna’s Amazing Adventures in Handbags”

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