Legal marketing is undergoing major shifts in 2025, from AI integration and Google's evolving search algorithms to changing social media strategies and the rise of video content.

• Google's emphasis on Experience, Expertise, Authoritativeness and Trustworthiness (EEAT) means generic content won't rank well
• Online reputation management should be proactive, not reactive, as reviews heavily influence potential clients
• Client connection remains the foundation of effective legal marketing regardless of technological changes

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