344: What's Going On?

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Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes:

2022 was a big year for Google Ads. In this episode, we discuss some things that have had a high level of impact on our campaigns and what we've changed to get the best results from Google Ads.

(4:03) Google Ads in 2022

(8:16) Don’t fight the system

(23:20) Keep things open

(31:29) Bidding strategies have evolved

(37:44) Conversions are really important

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