On this episode of the Tom Ferry Podcast Experience, I have two of the greatest marketing minds in the industry, Byron Lazine and Jason Pantana, to discuss one thing: what’s working TODAY in social media for real estate agents.
 
In just under 24 minutes, Byron, Jason, and I are going to take a deep dive into:
The best social media platforms for real estate agents
Where agents might be wasting their time on social
High-level strategies for YouTube, Instagram, and TikTok
The social media content that’s performing best
Where to get started with social media for real estate exposure
 
If you’re a real estate agent doing social media marketing in 2023, this episode is full of the advice you need to cut through the noise and stand out in your market.

What’s Hot & Not in Social Media for Real Estate in 2023 | Tom Ferry Podcast Experience

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Your buyer presentation has NEVER been more important. 
 
With the NAR settlement come new rules and challenges that require preparation and nuance on an entirely different level. But it doesn’t have to be difficult.
 
In this episode of the Tom Ferry Show, I’m talking with coach Paul Sanford about the new buyer presentation strategies for winning trust, staying protected, and earning the signed contract. 
 
You MUST update your buyer presentation before June, and not just because it’s the law. This is one of the best places to start, so watch right now!

The New Buyer Presentation – Rules & Adjustments | Tom Ferry Show

If everything seems to be going wrong and you’re feeling defeated, I want to give you a piece of advice that one of my first coaches gave me: The universe is unfolding exactly as it should. I know that seems difficult to grasp, but I have a little game I want to show you that will bring it into context. It’s called “The Perfect Game,” and it’s what we’re talking about in this Mindset Monday.

The Perfect Game | Mindset Monday

If you’re looking for real estate TikTok tactics, an open house game-plan, or the tech news that’s going to take your marketing to the next level, look no further. 
Jason Pantana rolls out a new format for This Week in Marketing, dividing each episode into three sections: News & Updates, a Practical Strategy, and a Short Interview.
This week, he’s talking with Zachary Foust about the knock-out real estate TikTok videos he’s using to draw an audience and spark conversations. Zach is one of the most unique and informative TikTok creators out there and his insights will blow your mind. 
Watch the episode, and then be sure to check out the real estate TikTok videos they reference in the links below:Gen Z & Millennial Buyers
10 Minute Personal Story
Stop Buying a Home Video
 
In this episode, you’ll hear about…
0:00 – News & Updates
6:00 – Tips & Tactics
10:30 – Interview with Zachary Foust

Real Estate TikTok Tactics, Tech News, & Open Houses | This Week in Marketing

The NAR settlement is the biggest challenge facing real estate agents today, and the changes aren’t only impacting buyer agency. Shifts are happening on the listing side as well, and if you don’t update your processes and talking points soon, you’re going to be embarrassed by the time July rolls around.
For this episode of the Tom Ferry Show, I’m sharing the entire recording of my recent webinar which attracted tens of thousands of agents from across the country, “Embracing Change Pt. 2: The Listing Side of the NAR Settlement.”
In addition to my own thoughts and strategies, you’ll also hear from industry thought leaders, Lisa Chinatti, Jamie McMartin, Jack Miller, Jimmy Mackin, and Byron Lazine. These are some of the most successful and most informed minds working in real estate today, and they’re opening up their entire playbooks on how to adapt your listing strategies in light of the NAR Settlement. 
This is a big deal, and I’m sharing it to help agents everywhere protect themselves and start serving more clients than ever before. 
In this webinar, we discuss…
0:00 – The NAR settlement adjustments
8:12 – Jack Miller: settlement sighlights
15:00 – B2B vs. C2C
22:30 – Co-Broke offers
31:17 – Listing contracts & objections
38:45 – A roleplay 
46:00 – Best advice 
1:00:00 – 5 listing attraction strategies

Embracing Change 2: The Listing Side of the NAR Settlement | Tom Ferry Show

What if you could consistently convert leads from your email list into listings? I’m talking about taking everyone in your email audience (including buyer leads) and nurturing them with quality emails that directly lead to listings. 
 
In this episode of This Week in Marketing, Jason Pantana gives you a step-by-step process for converting your email list into listings using simple but effective campaigns. You’ll learn the campaigns to run, the content to add, and how to minimize your opt-out rate. 
 
If you're really serious about turning your email list into listings, watch or listen right here.
 
In this episode, we discuss…
0:00 – Email alchemy 
2:25 – How Matt Curtis does it
5:00 – Two emails a week
6:28 – Weekly Real Estate Roundup 
8:40 – Seller-focused content 
11:20 – Monday CTAs
13:30 – Content strategy

What’s Hot & Not in Social Media for Real Estate in 2023 | Tom Ferry Podcast Experience

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