The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

317: What’s the Best Bidding Strategy in Google Ads?

07.04.2022 - By Chris Schaeffer, Certified Google Ads SpecialistPlay

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Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes:

In this episode, we're going deep on a topic always up for debate - bidding strategies in Google Ads. While there not be one single "best" strategy, there may be a best for you. We're taking a look at five different strategies and diving into when you should use them and when to try something else.

(4:19) The current state of bid strategies in Google Ads

(10:24) Maximize clicks bidding strategy in Google Ads

(21:01) Maximize conversions bidding strategy in Google Ads

(33:26) Maximize conversion value bidding strategy in Google Ads

(39:19) Target impression share bidding strategy in Google Ads

(45:54) Manual bidding strategy in Google Ads We need your help! Please help us grow the show:

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