Storydriven Marketing: The B2B brand storytelling podcast

What’s the Difference Between Copy, Content, and Story?

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In this episode, I break down the key differences between your brand story, your content, and your copy, and how they all need to work together to effectively build your brand.

Topics include:

  • What your brand story should (and shouldn't) include
  • The relationship between your brand story and your content
  • Why not all content is copy (but when it absolutely should be!)
  • How to make your copy, content, and story work together like a well oiled machine

    • Enjoy the show!

    To learn more about Brand Storytelling, join our FREE course, the ⁠⁠Storydriven Marketing Academy⁠⁠.

    If you want to get in touch, connect with me on ⁠⁠LinkedIn⁠⁠ or reach out via our ⁠⁠website⁠⁠.

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    Storydriven Marketing: The B2B brand storytelling podcastBy Helena Merschdorf