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‘When you have to pivot, you don’t let a good crisis go away’ w/ Ashwin Ramasamy @ PipeCandy
Chapters
1:29: SaaS. Because it returns good multiples
3:57: How Chennai stole the SaaS crown
6:19: Going enterprise when others sold SMB
9:05: Pivots on way to first million
16:14: Yae or Nay? The funding question
17:57: Brand marketing before product marketing
23:37: The line from positioning to acquisition
27:10: Filter Kaapi reboot
34:04: Slow and deliberate > fast growth
Social
Website: https://www.upekkha.io/
LinkedIn: https://www.linkedin.com/company/upekkha
Twitter: https://twitter.com/upekkhaBe
View all episodes
By Thiyagarajan Maruthavanan (Rajan)Chapters
1:29: SaaS. Because it returns good multiples
3:57: How Chennai stole the SaaS crown
6:19: Going enterprise when others sold SMB
9:05: Pivots on way to first million
16:14: Yae or Nay? The funding question
17:57: Brand marketing before product marketing
23:37: The line from positioning to acquisition
27:10: Filter Kaapi reboot
34:04: Slow and deliberate > fast growth
Social
Website: https://www.upekkha.io/
LinkedIn: https://www.linkedin.com/company/upekkha
Twitter: https://twitter.com/upekkhaBe