My guest today is Steve May-Russell, Managing Director & owner of Smallfry, an industrial design consultancy. For over 45 years, Smallfry have been specialists in mapping the journey from conceptualisation to commercialisation for their clients. They don’t just design products, they apply a combination of strategy, research and thought leadership to cultivate innovative cultures within businesses. One of the things that sets Smallfry apart from like-minded competitors is that they view each and every client as a partner, laying the groundwork for these transformative lightbulb moments.