Conversion Sciences

Who’s Replacing Chief Marketing Officers and Why?


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Are Chief Marketing Officers — CMOs — losing their relevance in the C-suite? And if so, can data and experimentation turn things around for them? Laura Patterson offers her opinion on the Intended Consequences Podcast I was having coffee with an old colleague, Laura Patterson, here in Austin. Laura advises businesses on all aspects of […]
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Conversion SciencesBy Conversion Sciences