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Why 2025 Burned Your GTM Budget And How to Fix Everything in 2026
In this episode of MATCH B2B Insights, Brenda, Brian, and Benny Fluman break down the painful truth most global leaders avoided saying out loud: 2025 was far more expensive than anyone admitted.
"Safe" markets quietly drained budgets, CAC ballooned under the radar, and too many expansion bets were driven by ego, board pressure, or FOMO — not data.
Together, the team pulls apart the real reasons so many GTM plays failed:
weak win/loss analysis, copy-paste campaigns across regions, SDRs lost in unfamiliar markets, and leadership teams celebrating lead volume instead of profitability.
The conversation goes deep into:
The three metrics that truly separate vision from guesswork: CAC, Payback, NRR
Why country ≠ country — and why Germany, France, UK, Japan, and the US demand entirely different GTM playbooks
The silent killers that quietly destroyed ROI throughout 2025
Country-level stories worth millions in lessons
How to run a 90-day test market without burning budget
The ego tax that pushed companies into prestige markets they couldn’t win
Red flags for markets Israeli and global companies should pause in 2026
ICP mistakes, cultural mismatches, messaging failures, and pricing traps
Why precision — not expansion — will define the winners of 2026
This episode is brutally honest, deeply practical, and designed for founders, CEOs, CMOs, CROs, and GTM leaders operating globally.
If 2025 was a wake-up call, this episode gives you the blueprint to act on it.
View all episodes
By Benny FlumanIn this episode of MATCH B2B Insights, Brenda, Brian, and Benny Fluman break down the painful truth most global leaders avoided saying out loud: 2025 was far more expensive than anyone admitted.
"Safe" markets quietly drained budgets, CAC ballooned under the radar, and too many expansion bets were driven by ego, board pressure, or FOMO — not data.
Together, the team pulls apart the real reasons so many GTM plays failed:
weak win/loss analysis, copy-paste campaigns across regions, SDRs lost in unfamiliar markets, and leadership teams celebrating lead volume instead of profitability.
The conversation goes deep into:
The three metrics that truly separate vision from guesswork: CAC, Payback, NRR
Why country ≠ country — and why Germany, France, UK, Japan, and the US demand entirely different GTM playbooks
The silent killers that quietly destroyed ROI throughout 2025
Country-level stories worth millions in lessons
How to run a 90-day test market without burning budget
The ego tax that pushed companies into prestige markets they couldn’t win
Red flags for markets Israeli and global companies should pause in 2026
ICP mistakes, cultural mismatches, messaging failures, and pricing traps
Why precision — not expansion — will define the winners of 2026
This episode is brutally honest, deeply practical, and designed for founders, CEOs, CMOs, CROs, and GTM leaders operating globally.
If 2025 was a wake-up call, this episode gives you the blueprint to act on it.