WSJ Your Money Briefing

Why a Price Ending in ‘99’ Doesn’t Mean You’re Getting a Deal

11.28.2022 - By The Wall Street JournalPlay

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Retailers have been posting prices ending in “99” for decades, but what does it say about the value consumers are getting for their dollar? WSJ “Numbers” columnist Josh Zumbrun joins host J.R. Whalen with some surprising findings about retailers’ pricing strategies. 

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