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Why and How B2B Marketing Leaders Are Investing in Content (with guest speaker Phyllis Davidson, VP Analyst @ Forrester )
In this episode of The Digital Advantage, guest speaker Phyllis Davidson (VP, Principal Analyst, @Forrester ), discusses the future of B2B content with host Dónal Ó Mearáin (Director of Lifecycle Marketing, @Bynder ).
Phyllis talks about the importance of content in engaging audiences, the role of experimentation, and how AI is (re)shaping the landscape of content creation, orchestration, and management. Content intelligence, resembling a customer data model, thrives on interactions and engagement.
Looking to elevate your content experience? Supercharge your brand's content creation, management and distribution with Bynder.
Visit https://www.bydner.com/ to unleash the power of AI-driven solutions for seamless and impactful content experiences.
View all episodes
By BynderIn this episode of The Digital Advantage, guest speaker Phyllis Davidson (VP, Principal Analyst, @Forrester ), discusses the future of B2B content with host Dónal Ó Mearáin (Director of Lifecycle Marketing, @Bynder ).
Phyllis talks about the importance of content in engaging audiences, the role of experimentation, and how AI is (re)shaping the landscape of content creation, orchestration, and management. Content intelligence, resembling a customer data model, thrives on interactions and engagement.
Looking to elevate your content experience? Supercharge your brand's content creation, management and distribution with Bynder.
Visit https://www.bydner.com/ to unleash the power of AI-driven solutions for seamless and impactful content experiences.