What if the future of financial planning isn't in the numbers—but in the emotions behind them? In this episode, Ed sits down with Brendan Frazier—host of The Human Side of Money podcast and Chief Behavioral Officer at RFG Advisory—to explore why the most meaningful conversations about money aren’t about returns or budgets…they're about people. With deep insight into the psychology of money, Brendan shares why technology may soon outpace advisors on the technical front—and why human connection is the irreplaceable advantage. Whether you’re a couple trying to get on the same financial page, a planner aiming to deepen client relationships, or someone who just wants to feel seen in your money journey, this conversation is your invitation to shift from transactions to transformation. This is the episode you didn’t know you needed—but won’t stop thinking about.

Key Takeaways:

• How is the growing role of psychology reshaping the future of financial planning, especially in light of advancing technology and AI?

• What challenges do financial advisors face when trying to help clients take meaningful action, and how can understanding human behavior improve outcomes?

• Why are empathy and mutual understanding between partners crucial for navigating money conversations in relationships?

Key Timestamps:

 (00:00) – The Emergence of Psychology in Financial Planning

 (03:00) – Technology's Role in Financial Advising

 (06:00) – The Human Side of Financial Planning

 (08:00) – Trust and Vulnerability in Client Relationships

 (10:00) – The Psychology of Spending and Understanding Behavior

 (17:00) – Financial Trade-Offs and Shared Decision-Making

 (19:00) – Automation and Willpower in Money Management

 (22:00) – When Knowing What to Do Isn't Enough

 (27:00) – Bridging the Financial Knowledge Gap Between Partners

 (35:00) – Taking Responsibility in Relationships

Key Topics Discussed:

Healthy Love and Money, Ed Coambs, Charlotte North Carolina, Financial Therapy, Couples Financial Planning, Financial Intimacy, Money and Relationships, Financial Communication for Couples, Attachment Styles and Money, Financial Conflict Resolution, Therapy-Informed Financial Planning, Financial Trauma Healing, Financial Wellness for Couples, Human side of money, Psychology and financial planning, Behavioral finance, Technology and financial advising, Financial advisor client relationships, Brendan Frazier

Mentions:

Website: https://rfgadvisory.com/

LinkedIn:https://www.linkedin.com/in/brendanfrazier?original_referer=https%3A%2F%2Fwww.google.com%2F 

Mentions: Human Side of Money Podcast

More of Healthy Love & Money:

Redefine your relationship with money and each other: https://www.healthyloveandmoney.com/

Ed’s LinkedIn: https://www.linkedin.com/in/healthyloveandmoney/

Contact me at [email protected]

Healthy Love & Money is a personal podcast meant for education and entertainment. It should not be taken as financial advice and is not prescriptive of your financial situation.