Why Branding Matters (& How To Evolve Your Consulting Brand) With Steve Morris: Podcast #171

Why should branding matter to consultants? After all, it wouldn’t matter what specific messaging you’re putting out as long as you have that intent to help people, right? Dead wrong. In this episode, Michael Zipursky and his guest drum in the importance of honing down into a niche and becoming an expert in it to be able to expand your earning potential. Steve Morris is an advisor, author, and speaker who has worked with thousands of business leaders since 1994. Steve’s educational background had nothing to do with business, but he effectively leveraged his fascination for human behavior to build his own design marketing agency, which he later sold. Steve may have worked inside an agency, but his insights on growing a consulting brand resonate even with independent consultants and small agency owners. Make sure to listen in and gather some wonderful advice on how you can evolve the perfect brand for your consulting business.

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